LEADERSHIP

JAMES BROYHILL SIGNATURE ONLY TRANSPAREN

"Expectations, memorable stories, and relationships, taken together, account for a significant portion of a consumer’s decision to select one product or brand over another."            

MY INSPIRATIONS

Who is James Broyhill?

As President, James Broyhill leads the JB by James Broyhill brand with a genuine spirit and an innate creativity that propels collaborations and drives lifestyle marketing initiatives. Our goal together is to attract new audiences that create loyal customer bases for generations to come.

Rooted in James’ personality, JB by James Broyhill is both inspiring and admirable, yet equally relatable and approachable.Today’s lifestyle consumer is brand savvy and aware. They value honesty, real conversation, and a high level of engagement from brands both big and small. This customer values real brands,with a human persona. Brands that embody these qualities are the most magnetic in the apparel, lifestyle, and home space.

James T. Broyhill, II, President of JB by James Broyhill, with his son Jameson T. Broyhill, III
The Broyhill Family From Left to Right: Britney Broyhill, Jameson T. Broyhill III, and James T. Broyhill II

The Broyhill Family

From Left to Right: Britney Broyhill,

Jameson T. Broyhill III, and James T. Broyhill II

James T. Broyhill II, President of JB by James

Broyhill, with his son Jameson T. Broyhill III

Britney Broyhill and James T. Broyhill II

Britney Broyhill and James T. Broyhill II

Consumers want to know more about the who behind these businesses, often following along for more behind-the-scenes peeks inside the inner workings of the brand. This is why JB by James Broyhill is poised for success. James is a millennial who is enthusiastically focused on the future, while also paying homage to the past, by respecting his family legacy, tradition and heritage.

 

James’ style -- both comfortable and classic, is a blend of both timeless and modern. There is a noble grit to James and his approach to life that feels intrinsically American. It is his connection with family and friends, his innate love of the outdoors, and the power of working hard to create something uniquely hand-crafted that drives James both in business and in life.

The JB Lifestyle:

A Gentleman's Guide to Good Living

James with Land Rover_edited_edited_edit
VEHICLE

01

Land Rover

Defender 90

pappy van winkle tradition.jpg
CIGAR OF CHOICE

02

Pappy Van Winkle

Tradition

james bourbon.jpeg
DRINK OF CHOICE

03

Woodford Reserve,

Double Oaked Whiskey

james park city utah_edited.jpg
TRAVEL AND ADVENTURE

04

Snowboarding in

Park City, U.T.

antique woodworking tools.png
OBJECTS FROM THE PAST

05

Antique 

Woodworking Tools

classic boat lake como.jpg
BUCKET LIST

06

Pilot a Classic Wooden

Boat on Lake Como

luccese.jpg
GEAR

07

Lucchese

Cowboy Boots

RayBans James_edited.jpg
ESSENTIALS

08

Ray-Ban Wayfarer

Classic Sunglasses

James Broyhill Wakeboarding on Lake Lure
HOBBY

09

Wakeboarding in

Lake Lure, N.C.

MY CRAFT

Navigate Next

WORLD OF JB

Step inside the world of JB and see all the things that inspire

James daily and in his work.

CAPABILITIES

Learn the opportunities and services we offer to consumer goods companies in the apparel, home, and lifestyle space.