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"Expectations, memorable stories, and relationships, taken together, account for a significant portion of a consumer’s decision to select one product or brand over another."
Who is James Broyhill?
As President, James Broyhill leads the JB by James Broyhill brand with a genuine spirit and an innate creativity that propels collaborations and drives lifestyle marketing initiatives. Our goal together is to attract new audiences that create loyal customer bases for generations to come.
Rooted in James’ personality, JB by James Broyhill is both inspiring and admirable, yet equally relatable and approachable. Today’s lifestyle consumer is brand savvy and aware. They value honesty, real conversation, and a high level of engagement from brands both big and small. This customer values real brands, with a human persona. Brands that embody these qualities are the most magnetic in the apparel, lifestyle, and home space.
The Broyhill Family
From Left to Right: Britney Broyhill,
Jameson T. Broyhill III, and James T. Broyhill II
James T. Broyhill II, President of JB by James
Broyhill, with his son Jameson T. Broyhill III
Britney Broyhill and James T. Broyhill II
Consumers want to know more about the who behind these businesses, often following along for more behind-the-scenes peeks inside the inner workings of the brand. This is why JB by James Broyhill is poised for success. James is a millennial who is enthusiastically focused on the future, while also paying homage to the past, by respecting his family legacy, tradition and heritage.
James’ style -- both comfortable and classic, is a blend of both timeless and modern. There is a noble grit to James and his approach to life that feels intrinsically American. It is his connection with family and friends, his innate love of the outdoors, and the power of working hard to create something uniquely hand-crafted that drives James both in business and in life.
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