CASE STUDIES / PAPPY VAN WINKLE X
PAPPY VAN WINKLE X HERITAGE HANDCRAFTED
As part of an ongoing partnership with the legendary whiskey brand, James’ creative venture, Heritage Handcrafted, released a limited-edition Pappy Van Winkle Signature Gift Set. The beautifully crafted box, made with the reclaimed bourbon barrel wood used to produce the world-famous Pappy Van Winkle’s Family Reserve bourbon, intertwined two iconic American brands. The exclusive box set blended James’ eye for design and the storied quality of one of the world’s best whiskeys. The result was a collaboration that appealed to a distinctive audience - one that values a slower process and a better product, exclusivity,and an appreciation for the handcrafted. Pappy Van Winkle fans were exposed to the Heritage Handcrafted brand and introduced to James Broyhill, the new generation of a household name.
The relationship was so successful that both brands collaborated a second time to create a custom co-branded high-end cigar humidor. See the humidor here.