BRAND ETHOS
"Paying homage to the past is equally as important to staying focused on the future."
OUR MISSION
The JB by James Broyhill brand exists to provide a valuable brand marketing support service to a broad, yet synergistic, range of companies within the consumer goods sector. Through trusting partnerships, collaborations, and licensing arrangements, we lend our name, taste, and marketing prowess, to infuse a story of authenticity and memorable inspiration into product lines.
OUR VISION
At the heart of our partnerships is our desire to communicate with an authentic voice and to embrace our connection to the past with our vision for the future. We strive to align with brands that represent the values we connect with at our very core: hardworking, creative, authentic, and striving for connection to the past. JB by James Broyhill is not just a vehicle for lifestyle marketing, but rather a new generation for successful collaborations.
OUR VALUES
We seek to be the most authentic version of ourselves in all pursuits and connect with a relaxed approach, a creative heart, and a work ethic that builds empires.
OUR BRAND PROMISE
JB by James Broyhill offers a creative and collaborative brand partner that represents a down-to-earth authentic lifestyle, timeless style, American sensibility, and quality craftsmanship wrapped in an heirloom package.
OUR LIFESTYLE
The JB by James Broyhill brand embodies a lifestyle best described as “rustic sophistication,” which taps into the trend toward simplicity and serenity, infused with the essence of Americana sensibility. It crosses the intersection between refined utilitarian function and a deep sense of community, connection, and reflection. We aspire to hold on to our classic roots, yet stay refreshed to reflect today’s trends, conveniences, and current conversations, all while staying closely binded to the modern homestead lifestyle concept.
OUR GOALS
The JB by James Broyhill brand aims to partner with established consumer goods brands in the apparel, home, and lifestyle space that strive to connect with a customer who relates to an authentic story driven by heritage, tradition, and deep-seated roots.
Navigate Next
TIMELINE
The Broyhill Family Timeline dates back to the birth of James Edgar Broyhill, the founder of Broyhill Furniture Industries and extends
to the birth of the JB by James Broyhill founder, James T. Broyhill II.
WORLD OF JB
Step inside the world of JB and see all the things that inspire
James daily and in his work.