Nashville, Tennessee based country music star, Eric Church has leveraged his massive fame to grow a brand that extends beyond the stage. With a wide appeal and a huge audience, his products include everything from furniture, to apparel and glassware. Now positioned as a lifestyle brand, Eric Church connected with James directly in partnership with Heritage Handcrafted to create an exclusive whiskey glass set called, "The Rocks Box." Designed and crafted by James, the boxes are crafted from aged Jack Daniels barrels and feature beautifully executed details that make it an heirloom gift that can be handed down through the generations.

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Due to this artistic collaboration, a new audience of potential customers was connected with the James Broyhill lifestyle through successful marketing paired with Eric Church’s immense appeal and James’ authentic persona. Eric Church is available for select licensing arrangements, partnerships, and business opportunities.

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