CASE STUDIES / JACK DANIELS "OPERATION RIDE HOME" X YMCA

x "HERITAGE MADE HERO COLLECTION" BY HERITAGE HANDCRAFTED

JACK DANIELS "OPERATION RIDE HOME" X ARMED SERVICES YMCA 

x "HERITAGE MADE HERO COLLECTION" BY HERITAGE HANDCRAFTED

By partnering with Jack Daniels, a fellow heritage brand, the Heritage Handcrafted venture joined the Jack Daniel Distillery and Armed Services YMCA for their “Operation Ride Home” campaign that provides financial assistance to active duty junior-enlisted military to travel from their military base to their home to visit with their families for the holidays. In collaboration with Jack Daniels, James Broyhill created the Heritage Made Hero Collection, a range of products made from the iconic distillery’s aged whiskey barrels.

 

James’ aesthetic and creative guidance was a perfect fit for the campaign’s marketing efforts. His down-to-earth, hard-working persona and relatable style resonated deeply with the audience, elevating the cause’s visibility and maximizing their advertising push.

Brands that need a human voice, a style icon, and a relatable message can fill a vacant void in their product marketing efforts with similar collaborations, partnerships, and licensing arrangements. Inquire here.